I freely admit my guilt as a fashion-obsessive. My crime is buying stylish handbags and shoes. But I am not that kind of person who buys something just because it looks interesting or because it was on sale and throws it away after one wear or does not ever wear it, at all. When I am shopping, everytime I analyze and style some outfits with that particular handbag or shoes in my head and just start to ask myself: "Will I wear it more than 10 times? Do I really need it?" I am trying to shop reasonably, but even I sometimes break this rule.
After watching
The True Cost movie I realized lots of things and was ashamed, I will not lie. When you have your "shopping fever" with your best friend and run fast and furious through H&M, Zara or Primark and spot massive amount of clothes lying on the floor,
do you ever think of sustainable fashion? When I have worked part-time as a Sales Advisor at one retail store a few years ago, I experienced very often situations when people went crazy and almost ruined the store, just because the sale season was on. I hated it. Today's post is about my personal opinion as a fashionista to the whole concept of "sustainable fashion". Does it mean the end of fashion?
Of course, it does not. I am not a part of some propaganda or some crazy activist, but I think we should be more interested in our environment and protect it more effectively. How can fashion become more environmentally and ecologically sound? How can designers make a difference? How can WE slow down fashion? Can fashion ever really be sustainable?
This industry is full of contradictions: the craftmanship of couture against fast and cheap fashion; the luxury of Fifth Ave, Rodeo Drive or Bond Street versus the poverty of many producer communities; wasteful cycles of seasonal change; an obsession with the new alongside the valorization of vintage. Things being thrown away. Useful things being turned into waste. Thanks to Instagram and popular "influence wave", every second person becomes "influencer" just because he shows you huge shopping bags full of cheap clothes from Primark in his latest "big shopping haul ever" Youtube video or shows you what eyeshadow palette you should definitely buy (even though you have whole cosmetic table full of makeup stuff and full closet of clothes you do not wear). This makes me really sick. Do not get me wrong - I like to hear some advices of good skincare, fashion inspiration or places to go shopping if I need something, but honestly the actual trend of consumerism is crazy.
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| I was curious about Kenzo x H&M collab and I could not wait to see the clothes from collection but when I entered the store, it was total madness! |
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| Typical Black Friday experience - photo credit: internet |
I think our life should not be about finding perfect shade of nude rouge, chatting with your cell phone on instastories instead of having fun with your real friends or feeling bad because you do not have so many trendy clothes as your favourite influencers. I mean, why somebody else should dictate you what to wear and what kind of personality should you become? One thing is to get inspired while watching runway shows, admiring your favourite fashion designers or personal taste of well-known fashion blogger, but the other thing is become a copy of millions other people and start to feel bad if you did something different than the others.
I love fashion, however I hate that some aspects of it makes us blind. It is important to respect its power, and mostly, the people who made our clothes! Thanks to clothes we can express our personalities, our actual mood; it can be a source of inspiration or communication. It is important to understand its significance in cultures throughout the world, from the earliest people to the present day. And of course, we need to feel pretty, we need to feel respectful and trendy; we need to feel that we belong somewhere. Nonetheless we can not put the consumerism prior to real human values.
My opinion is to have clothes which make you happy, confident and real YOU. It does not matter if you have some skirt for ten years - if it is still in a good condition and you like it, keep it! Treat your clothes as your best friends, do not change your closet every season, do not be ashamed to wear something more often. Even though I love Zara and some similar retail stores, I think it is better to buy one more expensive thing of higher quality that will last for years rather than lots of cheaper clothes made from poor fabrics and of a very bad quality.
The most important thing is to find your own style and recognize which colours, cuts and materials are ideal for you. If you feel lost, ask your friend, mother, sister or even style coach for a help - you will find who you really are, you will enjoy every fashion piece you have and you will save your time, money and our planet, too! (Read my article about my amazing style coaching experience with Dagmar Gabulova
here)
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| Great experience with the first certificated style coach for Slovakia and Czech Republic - Dagmar Gabulova |
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| The main point was not spend my money but to find my personal style and my own fashion staples which I will love and treat! |
If you are interested in this topic, I highly recommend the mentioned movie "The True Cost", as well as the website
Fashion Revolution where you can find lots of shocking facts and also book called
The Sustainable Fashion Handbook by
Sandy Black.
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| 4 different occassions, 1 dress - I love it and could wear it everyday! |
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